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Best AI tools for trade promotion in CPG
8 tools, 5 available in the EU. Listed alphabetically — no paid rankings.
trade promotion
Aforza
Connected TPM/TPO and retail execution platform built on Salesforce and Google Cloud.
Mid-market / Enterprise · UK · 🇪🇺 EUtrade promotionCPGvision
TPM, TPO and revenue growth management platform.
Mid-market / Enterprise · USAtrade promotionPromomash
CPGenius trade management platform plus managed trade and deduction services.
SMB / Mid-market · USAtrade promotionSalesforce Consumer Goods Cloud TPM
Trade promotion management within Salesforce Consumer Goods Cloud.
Enterprise · USA · 🇪🇺 EUtrade promotionTELUS Trade Promotion Management (ex-Exceedra)
SaaS TPM for FMCG covering planning, execution, claims and optimization.
Mid-market / Enterprise · UK · 🇪🇺 EUtrade promotionVisualfabriq
Revenue growth management and TPM/TPO for consumer goods.
Enterprise · Netherlands · 🇪🇺 EUtrade promotionVividly
Trade promotion management with planning, deductions and AI dispute filing for CPG brands.
SMB / Mid-market · USAtrade promotionXTEL
TPM, TPO and RGM suite for consumer goods manufacturers.
Mid-market / Enterprise · Italy · 🇪🇺 EU